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Vinnie Jones CPR advert cleared

11 April 2012

The ASA had received 20 complaints that the advert could lead to unsafe behaviour. The BHF have defended the advert which was prepared with the UK Resuscitation Council and is in line with the European resuscitation guidelines.


The advert featuring “hands-only CPR” was introduced to increase bystander intervention. The BHF said that they knew of 15 cases of people applying the technique that has resulted in a position outcome.


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